Browzing With Drea

Earlier this year Tarte released the very anticipated, Shape Tape Foundation. With two versions, hydrating and matte finish, makeup junkees around the world thought there would be a match for everyone.

Unfortunately, this was not the case.

Tarte originally released the foundation with 15 shades, from which only three were dedicated to deeper complexions. Meanwhile, competitor brands like Estēe Lauder provide 42 shades from which over 15 are targeted for deeper tones.

After receiving severe backlash, Tarte released an apology through their social media account “… We all just got so caught up in #shapetapenation and seeing your tweets asking for it… We wanted to get the product out as fast as possible, & we made the decision to move forward before all the shades were ready to go…We’re doing everything in our power to bring those unfinished shades to market as fast as we can, at any cost. We CAN and WILL DO BETTER.” 

Makeup gurus like Jeffree Star and Manny MUA agreed with the public and did not promote the anticipated product. Other artist like Nikkie De Jager whom had initially promoted the foundation, decided to remove their videos to stand with the community, ” I am putting my Tarte Shape Tape video offline. Thank you for showing me the importance of showcasing my voice.. the Tarte shade range is an absolute mess and I should’ve spoken up about it more than I did” she tweeted.

This brings us to question, how diverse is the makeup industry in reality? Cosmetics has had a tremendous growth recently but are they catering to all clients? Emerging brans like FENTY and KKW promise to do so but only users will tell.

Although Tarte later released three additional shades, the foundation has no comparison to the popularity its sister concealer has. All we can hope is that this shows the industry the power consumers really have.

Blue is no longer stuck in the 80’s! Thanks to the KKW X MARIO palette realease, this cool toned color is back and better than ever. Users of all complexions are creating beautiful looks that can be used on your evening out or at your next music festival.

The look on the image above was created with the Morphe X Jaclyn Hill Palette. The colors used were; Beam, Roxanne, Twerk, and Royalty.

Although blue can be intimidating, it is key to enhancing warmer eyes. By contrasting warmer and cooler tones, eyes will automatically look brighter. For an easier route, brands like YSL and Marc Jacobs have colorful mascaras and liners that with a simple touch can add just the necessary amount of  color to the eyes!

BROW NEWNESS!! Kat Von-D recently launched her KVDBrow Collection on April 20th!!

The collection includes;

•Brow Stuck Dimension Powder – This powder is meant to give the brow a natural look with a 3-D effect that will add highlight while still giving fill. These powders will be available in six shades.

•Signature Brow (precision pencil) – This pencil has a waterproof, long-wear formula. Built with a precise tip, it will give you total control of shaping a perfect brow. Available in seven shades.

•Super Brow (Pomade) – The brow pomade delivers a bold dramatic look. Whether you are looking for a blending color or a vibrant tone, these pomades will give you a long-wear and precision placement. These waterproof pomades are available in 16 incredible shades.

Along with the collection, we will see new brushes meant for the powder and pomade formulas. As we have seen with many of KVD’s products, we are expecting strong pigments with long-wearing formulas.

We’ve been waiting for this launch and are super excited!! Ready to rock colorful brows this summer? We sure are!!